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Steelhouse puts this code on the page:

<script>
(function() {
	var click_url = 'https://ad.doubleclick.net/ddm/trackclk/N52505.1870362STEELHOUSE.COM/B10892017.200732499;dc_trk_aid=400676074;dc_trk_cid=90439240;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=?http://www.rosettastone.com/lp/sbsr/rmsitewide/?cid=ba-rm-st-rmsitewide-bof-engagedshopperdesktop&dfa=1&utm_source=steelhouse&utm_medium=display&utm_content=bof-engagedshopperdesktop&utm_campaign=remarketing';
	if (click_url && click_url != '') {
		try {
			var iframe = document.createElement('iframe');
			iframe.style.display = 'none';
			iframe.src = click_url;
			iframe.onload = function() {
				setTimeout(function() {
					document.body.removeChild(iframe)
				}, 10000)
			};
			iframe.onerror = function() {
				document.body.removeChild(iframe)
			};
			setTimeout(function() {
				document.body.appendChild(iframe)
			}, 0);
		} catch (e) {}
	}
})();
</script>


The "click_url" goes to an iframe, which redirects to this:
http://www.rosettastone.com/lp/sbsr/rmsitewide/?cid=ba-rm-st-rmsitewide-bof-engagedshopperdesktop&dfa=1&utm_source=steelhouse&utm_medium=display&utm_content=bof-engagedshopperdesktop&utm_campaign=remarketing


That means it's loading the whole page again, but this time crediting a view to steelhouse.